For a business to be successful it is not enough to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is called promotion.
A business’ total marketing communications programme is called the ‘’promotional mix’’ and consists of:
- advertising
- personal selling
- sales promotion
- publicity
- corporate image
Description of the promotional mix used by AIR MTM and Skoda’s Octavia for the described products.
No comments:
Post a Comment