Promotion is one of the four elements of marketing mix; product, price, promotion, place. It is the communication link between sellers and buyers for the purpose of influencing, informating, or persuading a potential buyer’s purchasing decision.

Role of Promotion within the marketing mix

‘’The main function of a promotional strategy is to convince target customers that the goods and services offered provide a differential advantage over the competition. ‘’

§  To provide potential customers with readily available information

§  To increase sales or market share

§  To give the products an image, or to establish a brand identity