Jamie Cullum is an English pop and jazz-pop singer-songwriter, and multi-instrumentalist. On his second album is the self-penned track "Photograph", which Cullum said was written on New Years’ Day 2005 after he found a box of old photographs at his parents’ house.
Air MTM was responsible for launching Jamie Cullum from an unknown talent with huge potential to a Grammy nominated superstar who has now sold over four million albums.
read here an article of Cullum's success
Air management takes a very pro-active approach to areas of the business that are not typically pursued by artist management (e.g. new media,volunteer networks, affinity schemes, co-branding/sponsorship).
For this company is advertising an integral part of an artist campaign in today’s social media climate. They work very closely with the sync teams at the major labels and publishers, and have developed personal relationships with key music supervisors and creative’s to maximize their artists ‘exposure.
Through their intensive use of popular social networking sites such as facebook and bebo, they can ensure that Jamie has a current, up-to-date media profile that gives access to any news. Connection with the audience on a personal level gives the fans a great feeling about themselves in Jamie’s career.
Having an amazing talent such as Jamie Cullum performing at the Bebo Open Media launch event not only enabled us to showcase an example of the 700,000 artists that can be found on Bebo by its 40 million global members, but also provided some great entertainment for everyone who attended - they all loved him.
Joanna Shields, President - Bebo
AIR MTM way to promote Jami Cullum is very good and popular in the music world,
Joanna Shields, President - Bebo
The song “photograph” was promoted on the next ways;
· He has his own website where you could find the song, social networking sites where you could see how he felt about it and comment on the song.
· A video clip was made, TV was a great advertising tool, billboards of the cover were made
· He did great personal selling by doing lots of interviews for the radio, magazine, websites and talk shows.
· His short performances on TV with a different flavor than the original one, made him a great performer
AIR MTM way to promote Jami Cullum is very good and popular in the music world,
the gave him an image of the perfect son-in-law.
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